Last updated: 18 July 2026
1. Who we are
Jaipee Ltd (company number 16941485), registered office 60 Tottenham Court Road, Fitzrovia, London, United Kingdom, W1T 2EW, trading as "Swyftly" ("Swyftly", "we", "us"), is the data controller responsible for your personal data in connection with the swyftly.one website and booking platform. We are registered with the Information Commissioner's Office (ICO), registration number [insert ICO registration number].
If you have any questions about this policy or how we handle your data, contact us at enquiries@swyftly.one.
2. What data we collect
| Who | Data we collect |
|---|---|
| Customers | Name, phone number, email address, current location/postcode, destination details, vehicle make/model/registration, special conditions you tell us about, payment confirmation details from our payment processor (we do not store full card numbers), and any free-text notes you provide. |
| Operators | Name, phone number, email address, base postcode and service areas, vehicle category and registration, driving licence details, insurance confirmations, and any additional information you provide on your application. |
| All visitors | Technical data such as IP address and browser/device type, and — only with your device permission — GPS location, if you choose to use the "detect my location" feature. |
| Enquiry form | Name, email, optional phone number, subject and message content. |
We do not knowingly collect any special category data (such as health information) unless you choose to share it with us, for example in the free-text "anything else we should know" field, where you might mention a medical condition relevant to your safe recovery. We only use information you provide voluntarily in this way to help the attending Operator assist you safely, and not for any other purpose.
3. How we use your data
| Purpose | Legal basis |
|---|---|
| To create and manage a Booking, calculate your Fixed Price, dispatch an Operator, and process payment | Performance of a contract with you |
| To vet and manage Operator registrations | Performance of a contract / legitimate interests in running a safe platform |
| To respond to enquiries and complaints | Legitimate interests in providing customer service; performance of a contract where relevant |
| To detect and prevent fraud or misuse of the Platform | Legitimate interests / legal obligation |
| To meet our accounting, tax and regulatory obligations | Legal obligation |
| To send service messages (e.g. booking confirmations, Operator ETA updates) by SMS or email | Performance of a contract |
| To send you marketing communications | Consent — only where you have actively opted in; you can withdraw this at any time |
4. Who we share it with
We share the minimum data necessary with the following categories of recipient:
- The Operator dispatched to your Booking — your name, phone number, location and job details, sent once an Operator has accepted your Booking. We do not pass your full contact details to an Operator before they accept a job.
- Stripe — our payment processor, to take payment securely. Stripe processes payment data under its own privacy policy and is itself a data controller for that processing.
- Twilio — our SMS and voice-call provider, used to send booking and dispatch text messages and to place automated voice calls to Operators and Customers as part of dispatch and payment confirmation.
- Google — for distance and mapping calculations (Google Maps/Distance Matrix API), and for running our booking, dispatch and job-management functions (Google Apps Script and Google Sheets); fonts are also served from Google's font CDN.
- Stripe Connect — for Operators, a facility that lets an Operator provide their own bank details directly and securely to Stripe so we can pay them; we do not see or store those bank details ourselves.
- Our website hosting provider, who stores the website and runs our booking, pricing and dispatch scripts and processes form submissions on our behalf.
- Professional advisers, regulators or law enforcement, where we are required to by law, or to establish, exercise or defend legal claims.
We do not sell your personal data to third parties.
5. International transfers
Some of our service providers (including Stripe, Twilio and Google) may process data outside the UK, including in the United States. Where this happens, we rely on appropriate safeguards recognised under UK data protection law, such as the provider's participation in an approved data transfer framework or the use of UK International Data Transfer Agreements / Standard Contractual Clauses. You can ask us for more information about the safeguards in place for a particular provider.
6. How long we keep it
We keep Booking and payment records for as long as needed to meet our accounting and tax obligations (normally at least 6 years after the end of the relevant financial year). We keep Operator compliance records (insurance, licences) for the duration of an Operator's registration plus a reasonable period afterwards to deal with any claims. Enquiry messages are kept only as long as needed to resolve your query, typically no more than 24 months. We delete or anonymise personal data once it is no longer needed for the purposes described in this policy, unless we are required to keep it for longer by law.
7. Your rights
Under UK data protection law you have the right to:
- Be informed about how your data is used (this policy);
- Access a copy of the personal data we hold about you;
- Have inaccurate data corrected;
- Have your data erased, in certain circumstances;
- Restrict or object to how we use your data, in certain circumstances;
- Receive your data in a portable format, where it is technically feasible;
- Withdraw consent at any time, where we rely on consent (for example, marketing emails);
- Not be subject to decisions based solely on automated processing that produce legal or similarly significant effects — we do not currently use any such automated decision-making.
To exercise any of these rights, contact us at enquiries@swyftly.one. We will respond within one month, as required by law.
8. Cookies & similar technologies
Our website uses only the technical functionality needed to operate the Platform — for example, requesting your device's GPS location (only if you tap "detect my location" and grant browser permission) to help calculate distance, and loading web fonts from Google's font service. We do not currently use advertising or analytics cookies. If this changes, we will update this policy and, where required, ask for your consent through a cookie banner before any non-essential cookie is set, in line with the Privacy and Electronic Communications Regulations (PECR).
9. Security
We use appropriate technical and organisational measures to protect your personal data, including secure (HTTPS) connections, restricted access to booking data, and the use of reputable, PCI-compliant payment and messaging providers. No method of transmission or storage is ever completely secure, but we work to protect your data and to respond promptly if a problem ever arises.
10. Children
Our Services are intended for adults aged 18 and over and are not directed at children. We do not knowingly collect personal data from children.
11. Changes to this policy
We may update this Privacy Policy from time to time, for example to reflect a new feature or a change in the law. The "Last updated" date at the top of this page shows when it was last revised. Where changes are significant, we will take reasonable steps to bring them to your attention.
12. Contact us & complaints
If you have a question, concern, or wish to exercise any of your rights, please contact us first at enquiries@swyftly.one so we can try to resolve it. You also have the right to lodge a complaint with the UK's data protection regulator:
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
ico.org.uk | Helpline: 0303 123 1113